Bloomberg Case Study | Fat Camp Films

THE GOAL

We were brought on to help the billionaire philanthropist make a splash. By then, he was polling at zero percent. So we decided to be bold by launching the first-ever presidential meme campaigns.

Both garnered nearly half a billion views and impressions. And although the candidate was weak, the content wasn’t. We were lauded for building a daring digital operation.

Anchor 1

BLOOMBERG SLID INTO MY DMs

Mike Bloomberg, Instagram Meme King, Will Likely Be Put On Blast In Tonight’s Debate

Michael Bloomberg once said he definitely would not run for president (in 2016, and then again in 2020). But, after announcing his late-in-the-game candidacy within the Democratic party, his name seems to be inescapable — especially if you are a person, any person, with an Instagram account.

Popular meme accounts on Instagram are suddenly posting for Mike Bloomberg's 2020 campaign

Michael Bloomberg is utilizing his vast wealth to invest in a new campaign strategy: social media memes.

Mike Bloomberg campaign pays influencers for memes

Democratic presidential candidate Mike Bloomberg is paying social media influencers to back him in the hope of reaching younger voters.

Michael Bloomberg’s Campaign Suddenly Drops Memes Everywhere

Mike Bloomberg has contracted some of the biggest meme-makers on the internet to post sponsored content on Instagram promoting his presidential campaign.

THE RESULTS

The Results? Weeks of Positive Press for a Cutting-Edge Strategy.